Goodstorage, a company that started as a goalkeeper in 2013, should earn about $ 400 million this year. The information was passed by the company’s founder and CEO, Thiago Cordeiro, in an interview with the program From zero to toppresented by Mariana Amaro. The strategy to get there is as much focus on self storage and expanding offer to companies.
Cordeiro began his career in the financial market “out of necessity and also prestige”, after he saw his entrepreneurial father break at the time of the Collor plan in the early 1990s. “My youth talked a lot with scarcity,” he recalled.
Amid this context, he stressed that he was reasoning that “he could not fail.” With this, he dedicated himself professionally and considers that he was lucky to have passed companies with “meritocratic culture”. After the success acquired, however, with the basic needs already met, a restlessness came to take care: the purpose led him to undertake.
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A tese do self storage
Cordeiro says he confronted the vision of “lack of cultural adherence” to Self Storage in Brazil: At the time, he said: “I think a professional platform, with brand positioning, focused on user experience. This quality offer will arouse demand.” His view ended up working.
In 2013, he left the bank in which he worked and spent time seeking real estate in São Paulo until he signed the first options. “On December 17, 2013 the first contribution was made.” According to him, two investors entered: “an American pension fund and HSI” with $ 75 million each.
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Current Panorama of Goodstorage
Currently, the brand has 64 properties that together total approximately 500 thousand square meters of rentable area, in São Paulo.
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President of the Brazilian Self Storage Association, Cordeiro says that the sector in Brazil is “still small”, with about 600 operations and 350 operators. The challenge includes, according to him, regulatory and tax themes, at a time when the segment has been growing about 11% per year in recent years. Expensive real estate financing, however, still limits expansion.
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Leadership, Culture and Long Term
He recognizes the entrepreneur’s “loneliness” at the beginning, but says that today he has “strength of the collective”, a more senior team and better organizational design. He says focusing on internal partnership and people development. About personal life and routine, he cites meditation, paternity and continuous study – including artificial intelligence – as practices that help him “turn off a little” and learn.
About zero to the top
O podcast From zero to top It is a production of Infomoney And it brings, every Friday, the history of prominent women and men in the Brazilian market to tell their history, sharing the biggest challenges faced along the way and the main strategies used in the construction of the business.
The program has already received names such as José Roberto Nogueira, founder of Brisanet; Fernando Simões, from the Simpar group; Guilherme Benchimol, Founder of XP Investimentos; Rodrigo GalindoChairman give cogna; Mariana Morelli, Supley group co -founder; Luiz Dumoncel, CEO and founder of 3Tentos; Antonio Carlos Nasraui, CEO do Rei do Mate; STELOT Tent, one of the founders of the free market; The entrepreneur Abílio Diniz; Paulo Nassarfounder and CEO of Cobasi; José Gallo, Executive responsible for Renner’s rise; and told dozens of success stories. Check out the full list of podcast episodes at this link.