/* CSS for the Guide Page */ :root { –primary-color-guide: #0d2c54; /* Deep Night Blue */ –secondary-color-guide: #2a6f97; /* Lighter Blue */ –text-color-guide: #212529; –light-gray-guide: #f8f9fa; –border-color-guide: #dee2e6; –warning-color-guide: #ffc107; /* Gold/Yellow */ } .guide-container { font-family: ‘Lato’, sans-serif; line-height: 1.6; color: var(–text-color-guide); } .guide-container h1, .guide-container h2, .guide-container h3, .guide-container h4 { font-family: ‘Roboto’, sans-serif; font-weight: 700; color: var(–primary-color-guide); } .guide-container h1 { font-size: 2.8em; margin-bottom: 0.5em; line-height: 1.2; text-align: center; border-bottom: 2px solid var(–primary-color-guide); padding-bottom: 20px; margin-bottom: 30px;} .guide-container h2 { font-size: 2.2em; border-bottom: 1px solid var(–border-color-guide); padding-bottom: 10px; margin-top: 50px; } .guide-container h3 { font-size: 1.6em; color: var(–secondary-color-guide); margin-top: 30px; } .guide-container h4 { font-size: 1.2em; color: var(–primary-color-guide); margin-top: 25px; border: none; padding-left: 0; border-left: 3px solid var(–secondary-color-guide); padding-left: 10px;} .guide-container p { margin-bottom: 1.2em; text-align: justify; font-size: 1.05em; } .guide-container a.keyword-link { color: var(–secondary-color-guide); text-decoration: none; font-weight: 700; border-bottom: 2px dotted var(–secondary-color-guide); transition: all 0.3s ease; } .guide-container a.keyword-link:hover { background-color: rgba(42, 111, 151, 0.1); border-bottom-style: solid; } .guide-container ul.styled-list { list-style-type: ‘✓ ‘; padding-left: 20px; } .guide-container ul.styled-list li { margin-bottom: 10px; padding-left: 10px; } .guide-container ol.styled-list { list-style-type: decimal; padding-left: 30px; } .guide-container ol.styled-list li { margin-bottom: 10px; padding-left: 10px; } .guide-container .image-container { text-align: center; margin: 30px 0; } .guide-container .image-container img { max-width: 100%; height: auto; border: 1px solid var(–border-color-guide); border-radius: 8px; box-shadow: 0 4px 8px rgba(0,0,0,0.1); } .guide-container .callout { background-color: var(–light-gray-guide); border-left: 5px solid var(–secondary-color-guide); padding: 20px; margin: 20px 0; border-radius: 5px; } .guide-container .cta-section { text-align: center; padding: 40px; background: linear-gradient(135deg, var(–primary-color-guide), var(–secondary-color-guide)); color: white; border-radius: 8px; margin-top: 50px; } .guide-container .cta-section h2 { color: white; border: none; } .guide-container .toc { background-color: var(–light-gray-guide); padding: 20px; border-radius: 8px; margin: 30px 0; border-left: 5px solid var(–primary-color-guide); } .guide-container .toc h3 { margin-top: 0; } .guide-container .toc ul { list-style-type: none; padding-left: 0; } .guide-container .toc li { margin-bottom: 10px; } .guide-container .toc a { text-decoration: none; color: var(–secondary-color-guide); font-weight: 700; transition: color 0.3s ease; } .guide-container .toc a:hover { color: var(–primary-color-guide); } .guide-container .faq-item { border-bottom: 1px solid var(–border-color-guide); } .guide-container .faq-question { padding: 20px; font-size: 1.2em; font-weight: 700; cursor: pointer; position: relative; color: var(–primary-color-guide); transition: background-color 0.3s; } .guide-container .faq-question:hover { background-color: var(–light-gray-guide); } .guide-container .faq-question::after { content: ‘+’; font-size: 1.5em; position: absolute; right: 20px; top: 50%; transform: translateY(-50%); transition: transform 0.3s ease; } .guide-container .faq-question.active::after { transform: translateY(-50%) rotate(45deg); } .guide-container .faq-answer { max-height: 0; overflow: hidden; transition: max-height 0.5s ease-in-out, padding 0.5s ease; padding: 0 20px; } .guide-container .faq-answer p { margin: 0; padding-bottom: 20px; } .guide-container .pro-tip { background: #fffbe6; border-left: 5px solid var(–warning-color-guide); padding: 15px 20px; margin: 25px 0; border-radius: 4px; } .guide-container .pro-tip strong { color: #856404; } { “@context”: “https://schema.org”, “@type”: “Article”, “mainEntityOfPage”: { “@type”: “WebPage”, “@id”: “https://example.com/guides/keyword-research-guide” }, “headline”: “The Ultimate Guide to Keyword Research [2025]: A Beginner’s Guide”, “description”: “This expert guide provides a definitive walkthrough of the keyword research process. Learn how to find keywords, analyze search intent, and use LSI and long-tail keywords to master your SEO strategy.”, “image”: “https://placehold.co/800×400/0d2c54/ffffff?text=Keyword+Research+Guide”, “author”: { “@type”: “Organization”, “name”: “Your Organization Name” }, “publisher”: { “@type”: “Organization”, “name”: “Your Organization Name”, “logo”: { “@type”: “ImageObject”, “url”: “https://example.com/images/logo.png” }}, “datePublished”: “2025-09-24”, “dateModified”: “2025-09-24” } { “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [ {“@type”: “Question”, “name”: “What is keyword research in simple terms?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “Keyword research is the process of finding and analyzing the actual search terms people enter into search engines. The main goal is to use that data to create content that aligns with what users are looking for, which is essential for SEO (Search Engine Optimization).”}}, {“@type”: “Question”, “name”: “How do I start keyword research for my website?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “To start keyword research, begin by brainstorming ‘seed keywords’—broad topics relevant to your business. Then, use a keyword research tool to expand those seeds into more specific ideas, analyzing their search volume and difficulty to find the best opportunities.”}}, {“@type”: “Question”, “name”: “What is a good keyword search volume?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “A ‘good’ keyword search volume is relative to your niche. For a broad topic, thousands of monthly searches are good. For a specific, high-intent niche, a volume of 50-100 could be extremely valuable. The key is finding a balance between traffic potential and relevance.”}}, {“@type”: “Question”, “name”: “What is keyword difficulty?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “Keyword difficulty (KD) is an SEO metric that estimates how hard it is to rank on the first page of Google for a specific keyword, typically on a scale of 0-100. Low KD scores indicate easier-to-rank keywords, which are ideal for new websites.”}}, {“@type”: “Question”, “name”: “What are long-tail keywords examples?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “Long-tail keywords are specific, multi-word phrases. For example, if ‘shoes’ is a seed keyword, a long-tail keyword would be ‘waterproof hiking shoes for wide feet’. They have lower volume but much higher search intent.”}}, {“@type”: “Question”, “name”: “What is an LSI keyword?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “LSI (Latent Semantic Indexing) keywords are terms thematically related to your main keyword. For a page about ‘car’, LSI keywords like ‘engine’, ‘driving’, ‘vehicle maintenance’, and ‘auto insurance’ help Google understand the page’s context.”}}, {“@type”: “Question”, “name”: “How do I find keywords my competitors are using?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “You can find competitors’ keywords by using SEO tools that offer a ‘competitor keyword analysis’ or ‘keyword gap’ feature. You enter a competitor’s domain, and the tool shows you the terms they rank for, revealing opportunities for your own strategy.”}}, {“@type”: “Question”, “name”: “What is search intent?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “Search intent is the ‘why’ behind a search query. It’s categorized into four main types: Informational (how to), Navigational (go to a site), Commercial (investigate before buying), and Transactional (buy now).”}}, {“@type”: “Question”, “name”: “What is a focus keyword?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “A focus keyword (or target keyword) is the primary search term you want a specific page on your website to rank for. All the on-page SEO elements, like the title tag and meta description, should be optimized for this term.”}}, {“@type”: “Question”, “name”: “How many keywords should I use on a page?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “You should target one primary (focus) keyword per page. However, you should also include multiple secondary and LSI keywords naturally throughout the content to add context and rank for a wider range of related searches.”}}, {“@type”: “Question”, “name”: “Is Google Keyword Planner free?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “Yes, Google Keyword Planner is free to access with a Google account. However, it provides very broad search volume ranges (e.g., 1K-10K) unless you are running an active Google Ads campaign. Free keyword tools are a great alternative for more specific ideas.”}}, {“@type”: “Question”, “name”: “What are question keywords?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “Question keywords are search queries phrased as a question, such as ‘how to start keyword research?’ or ‘what are the best SEO tools?’. They are excellent for creating content for FAQ sections and capturing voice search traffic.”}}, {“@type”: “Question”, “name”: “What is keyword mapping?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “Keyword mapping is the process of assigning specific keywords to specific pages on your website. This strategic approach ensures that you don’t have multiple pages competing against each other for the same keyword (‘keyword cannibalization’).”}}, {“@type”: “Question”, “name”: “How to do keyword research for YouTube?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “For YouTube, use the YouTube search bar’s autocomplete feature to see what users are looking for. You can also use SEO tools that have specific YouTube keyword features to find terms with high search volume on the platform.”}}, {“@type”: “Question”, “name”: “What is a SERP analysis?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “SERP (Search Engine Results Page) analysis is the process of manually examining the top-ranking pages for a target keyword. This helps you understand the search intent, the type of content that ranks (e.g., blog posts, videos), and the level of competition.”}} ] } (function() { // Encapsulate the script to avoid conflicts in WordPress // 1. FAQ Accordion Logic const faqItems = document.querySelectorAll(‘.guide-container .faq-item’); faqItems.forEach(item => { const question = item.querySelector(‘.faq-question’); const answer = item.querySelector(‘.faq-answer’); if (question && answer) { question.addEventListener(‘click’, () => { question.classList.toggle(‘active’); if (answer.style.maxHeight) { answer.style.maxHeight = null; answer.style.padding = ‘0 20px’; } else { answer.style.maxHeight = answer.scrollHeight + “px”; answer.style.padding = ‘0 20px 20px’; } }); } }); // 2. Scroll Animation Logic const sections = document.querySelectorAll(‘.guide-container .fade-in-section’); if (“IntersectionObserver” in window) { const observer = new IntersectionObserver((entries, observer) => { entries.forEach(entry => { if (entry.isIntersecting) { entry.target.classList.add(‘is-visible’); observer.unobserve(entry.target); } }); }, { rootMargin: ‘0px’, threshold: 0.1 }); sections.forEach(section => { observer.observe(section); }); } else { sections.forEach(section => { section.classList.add(‘is-visible’); }); } })();